Pitti Immagine Uomo 96

Pitti Immagine Uomo is the leading global trade fair dedicated to menswear and contemporary lifestyles. Held in Florence, it offers a world of styles and unique projects to express the latest fashion trends. Collections are well-curated and select lifestyles are mapped out; with a focus on amazing venues, cutting-edge fashion research and the exploration of emerging trends. Pitti showcases updated athleisure wear; new contemporary classics alongside the most up-to-date sportswear brands; the new generation of talents from Northern Europe plus the latest names on the Far East fashion scene to luxury streetwear; together with the most pioneering styles. All this takes place within the unique atmosphere of the Pitti Experience. Joshua Ellis showcased Spring 20 with the launch of 100% Escorial wool shawls – the intricate herringbone design in soft shades reflecting the softness and fluidity of the beautiful shawl. The high-performance characteristics of the Escorial wool make for a timeless accessory, unique in its durability and so beautiful to wear. Lightweight cashmere stoles in bright punchy shades reflected the tropical theme of the show; soft sherbet shades making a discreet contrast. Joshua Ellis collaboration partners of Lock & Co and Hardy & Parsons joined us in flying the flag for British manufacture, promoted by ukft.org. We were also extremely privileged to join Vitale Barberis Canonico and Liverano & Liverano to celebrate a great tradition in tailoring beautiful fabrics.

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